Healthy food awareness
The modern consumer is on the one hand the easy target of advertising campaigns for food products whose consumption is not necessarily an instance of a salubrious lifestyle; and on the other hand he is often assailed by a sense of guilt regarding the anti-aesthetic consequences of a disorderly diet, and, if worse comes to the worst, he may regret compromising his very health.
And so in comes the ample offer of products or services, ranging from drugs, slimming diets, gym courses, you name it, that try to counteract the effects of fundamental errors in an earlier stage. In a word, we close the stable door after the horse has bolted. However, granted that whatever is marketed in respect of foodstuff or fitness counselling obeys to the same perverse economic system, there is hardly any contradiction between these two opposing trends: as long as something can be sold it makes the economy spin and a profit can be made. If the market doesn't have any scruple, it is only the consumer who, under the illusion he can indulge to gluttony at the same time as aspiring to having an athletic physique, falls victim to this paradox.